At a glance
- Company
- ArniSun
- Location
- Delhi
- Work arrangement
- On-site
- Employment type
- Full-time
- Salary
- INR 32,000 to 58,000 per month
- Opened
- Oct 31, 2026
- Closes
- Open until filled
About the role
We are looking for a Beauty Digital Marketing Specialist with 2–4 years of relevant experience to develop campaign briefs, channel creatives, and performance reports. You should have skills in campaign measurement and audience targeting, with a focus on campaign return and qualified traffic.
Responsibilities
- Develop and maintain campaign briefs, channel creatives, and performance reports on beauty campaign acquisition and engagement, with agreed deadlines and clear version control.
- Handle planning campaigns, reviewing audiences, and optimizing spend; document assumptions and handoffs for the next contributor.
- Use Google Analytics 4, Meta Ads Manager, Google Ads to produce traceable work and communicate relevant findings.
- Apply campaign measurement, audience targeting, conversion tracking to improve the reliability and usefulness of the final materials.
- Coordinate with creative, editorial, and analytics teams and check campaign return and qualified traffic before delivery.
Qualifications
- Relevant background in marketing, business, or demonstrable campaign experience; equivalent demonstrated expertise may be considered where licensure is not required.
- Typically 2–4 years of relevant work, supported by examples of campaign briefs, channel creatives, and performance reports.
- Working knowledge of Google Analytics 4, Meta Ads Manager, Google Ads and a practical approach to planning campaigns, reviewing audiences, and optimizing spend.
- Ability to apply campaign measurement, audience targeting, conversion tracking and communicate limitations or tradeoffs.
- Preferred: experience reviewing campaign return and qualified traffic with creative, editorial, and analytics teams.
How to apply
Apply through the application form on this page. Provide your updated resume/CV, contact details, qualifications and a cover letter describing experience in beauty campaign acquisition and engagement. Attach a portfolio or samples showing campaign briefs, channel creatives, and performance reports. Our recruitment team will contact shortlisted applicants.
Frequently asked questions
What deliverables would a Beauty Digital Marketing Specialist own?
The role focuses on campaign briefs, channel creatives, and performance reports, specifically covering beauty campaign acquisition and engagement. The person would also carry out planning campaigns, reviewing audiences, and optimizing spend and keep work organized for editorial or stakeholder review.
Which tools are most useful for a Beauty Digital Marketing Specialist?
Experience with Google Analytics 4, Meta Ads Manager, Google Ads is relevant because the day-to-day workflow includes planning campaigns, reviewing audiences, and optimizing spend. Tool familiarity should be supported by demonstrable results, not just course certificates.
What qualifications and experience suit the Beauty Digital Marketing Specialist role?
A suitable applicant generally has 2–4 years of related experience and a background in marketing, business, or demonstrable campaign experience. Practical samples of campaign briefs, channel creatives, and performance reports are valuable.
How would ArniSun assess the work of a Beauty Digital Marketing Specialist?
The proposed quality criteria include campaign return and qualified traffic. Evaluators would also look for sound campaign measurement, audience targeting, conversion tracking and evidence that recommendations are accurate, clear, and usable.
Who would a Beauty Digital Marketing Specialist work with?
The role is designed to work closely with creative, editorial, and analytics teams. Collaboration involves sharing drafts or test findings, resolving feedback, and explaining decisions in the context of beauty campaign acquisition and engagement.
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Beauty Digital Marketing Specialist · ArniSun